Mission, Vision and Values
- Corporate Culture
- Dedicated: focus on R＆D and manufacturing of aluminium alloy, make deep processing in the industry, become strong and big in the aspect of scale and brand in the industry;
- Excellent: excellent quality is the foundation for the stand-up of Fenglu;
- Fast: quickly meeting the market demand and fast production and delivery are the outstanding characteristics of Fenglu;
- Strict: standard management is the fundamental guarantee for the sustainable development of the enterprise.
- Operation Philosophy of the Enterprise
- Quality Philosophy: quality is the starting point of the value and dignity of Fenglu;
- R＆D Philosophy: market demand is the fundamental direction and pointer for the RD of Fenglu;
- Manufacturing Philosophy: pursuing industry specialization and product diversification;
- Talent Philosophy: talent is the core competence for enterprise development.
- Enterprise Vision
- Continue to lead the development of aluminium industry in China.
- Become a global influential aluminium alloy product R&D, manufacturing and service provider.
- Become a highly competitive and well-recognized brand enterprise in the world.
- Core Values of Enterprise
- Sincerity: the foundation of the enterprise.
- Innovation: sources of enterprise development.
- Responsibility: the morality of enterprise.
- Win-win: path for survival of enterprise.
